IN DREAMS I SEE YOU BRIEFLY
2021
Brand Identity





Context:
Camelia Pham is an illustrator based in Hanoi, her art progressed from a state of catharsis to one that reached people with self-doubts mirroring her own. Her colorful spiritual-esque style derives from her love for concepts and storytelling.

For the branding visuals, we have chosen the most common details that appear in her work, combine them with her most commonly used shades of the rainbow, and place them on a white background to support the light-heartedness tone of the brand, appropriate for the way Camelia would always choose to see things a positive, objective, thoughtful light.


x1  Brand Guideline
x1  Poster
x1  5 Applications



Inspired by:
Camelia Pham
















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