2022Brand Identity
Cody Abenaki is a First Nation fashion designer and founder of this fashion retailer brand, which aims to platform and promote Indigenous Canadian clothing designers and jewellery artists.
Inspired by the Abenaki tribe’s mythology’s Kisosen, the god of creation and light, the brand follows motives of traditional symbols and patterns, with a twist of contemporary structure to appeal to the retailer’s target customers in the Mink Mile neighborhood in Tkaronto.
x1 Brand guidebook
x11 Applications
Disclaimer:
Conceptual project, the client and products does not exist and are mere products of a fake design brief.