2020
Brand Identity
Every year the Foreign Language Specialized School in Hanoi hosts a month long celebratory orientation program to welcome kids into their high school journey. The year 2020’s theme is Trust.
Organizers wanted to represent trust with an anchor. Thus the general visuals of the event revolved around waves, ocean, bubbles element, pink and blue for uniform colors, blue representing the orientation leaders and pink representing the young campers. Amidst the unstable, wavy feeling of the COVID-19 pandemic which happened during this event, the anchor stands out as the darkest element, something to hold onto and ground oneself and to trust.
Organizers wanted to represent trust with an anchor. Thus the general visuals of the event revolved around waves, ocean, bubbles element, pink and blue for uniform colors, blue representing the orientation leaders and pink representing the young campers. Amidst the unstable, wavy feeling of the COVID-19 pandemic which happened during this event, the anchor stands out as the darkest element, something to hold onto and ground oneself and to trust.
x4 Banners
x4 Applications
x1 Manual
x2 Month of Event Running
Project Overseer:
Ten Plus 2020
Foreign Language Specialized School