2022
Product Design,
Brand Identity
Brand Identity
Designed by Renato De Santis in 1970, the Toronto Flag is marking its 50th anniversary. In light of this milestone, both its creators and the City of Toronto aspire to establish a cohesive brand identity and product line to promote the celebratory events in the city.
We have developed a series of illustrative squares to represent different neighbourhoods of Toronto, as the product line aims to capture the essence of Toronto’s diverse communities, and align the design with the trend-conscious preferences of the young Torontonians and influencers who are drawn to individuality and ethical consumption.
x11 Applications
Project Overseer:
GBC Studio Lab
Montanasteele
Collaborated with:
Ysabella Ocampo
Kylie Rezansoff