TORONTO 50

Brand Identity
Product Design





Designed by Renato De Santis in 1970, the Toronto Flag is marking its 50th anniversary. In light of this milestone, both its creators and the City of Toronto aspire to establish a cohesive brand identity and product line to promote the celebratory events in the city. 

We have developed a series of illustrative squares to represent different neighbourhoods of Toronto, as the product line aims to capture the essence of Toronto’s diverse communities, and align the design with the trend-conscious preferences of the young Torontonians and influencers who are drawn to individuality and ethical consumption.

In Collaboration with: Montana Steele
Project Mentor: Lori Endes
Designers: Ysabella Ocampo, Kylie Rezansoff, Danni Nguyen


Toronto Flag Designed by: 
Renato De Santis
 































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