Tkaronto, CA
Hanoi, VN

Index

Contacts

About

The land I'm working on is the
traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat
peoples and is now home to many
diverse First Nations, Inuit and Métis peoples. I acknowledge with gratitude
to share this land and strive to honor
their work, history, and culture.

Free Turtle Island. Free Palestine.
Free the Congo. Free Sudan. Free Haiti.

Village School

The Village School connects Vietnamese youth across the world with the use of archival editorial and prints, the project teaches history through a lense that decolonize the narratives that shrouds the community, empowering them to tell their own stories.

Photos: Tim Tongco

Brand Identity
Editorial Design
Poster Design
Illustration

Botori

@botori.station

A start-up platform that bring Japanese office supplies, paper goods, and writing materials to Vietnamese creative professionals, drawing inspiration from the collectible stamps found at Japanese train stations.

Brand Identity
SocMed Design

School of Media

@gbcmedia

The School of Media Instagram frontline is a place for GBC’s communities to share knowledge, resources, activities, and celebrate accomplishments. My duties were to research school events and the media industry, manage a social media calendar, work with my colleague and client to come up with posting schedules, and create graphics and captions for each post.

SocMed Strategy
SocMed Design

Toronto 50

Designed by Renato De Santis in 1970, the Toronto Flag is marking its 50th anniversary. In light of this milestone, a cohesive identity and product line are built to promote the celebratory events in the city: A series of illustrative squares to represent different neighbourhoods of Toronto, as the product line aims to capture the essence of Toronto’s diverse communities, and align the design with the trend-conscious preferences of the young Torontonians and influencers who are drawn to individuality and ethical consumption.

In Collaboration with: Montana Steele
Project Mentor: Lori Endes
Designers: Ysabella Ocampo, Kylie Rezansoff, Danni Nguyen

Brand Identity
Product Design

Haunt Magazine

Inspired by Mike Flanagan's movies and Phoebe Bridgers's music, this magazine talks about loneliness, trauma, and existential anxieties through the metaphor of ghosts. Our exploration of visuals focuses on depicting disconnection and vastness through unconventional spacing in layouts, against it lays photography and illustrations that evoke nostalgia and lost memories, a fun and whimsical outlook against the solitude and vastness of the topic at hand.

Project Mentor: Raj Rainger

Editorial Design

Kisosen

Cody Abenaki is a First Nation fashion designer and founder of this fashion retailer brand whose platform promotes Indigenous Canadian clothing designers and jewellery artists. Inspired by the Abenaki tribe’s mythology’s Kisosen, the god of creation and light, the brand follows motives of traditional symbols and patterns, adapted to the contemporary target consumers in the Mink Mile neighborhood in Tkaronto.

Project Mentor: Jennifer Masters

Brand Identity

Ten Plus

Ten Plus 2020 Official

Series of applications for the annual Foreign Language Specialized School one-month long orientation program Ten Plus (Mười Cộng). The year 2020’s theme was Trust. The project was entirely student-volunteer-ran, and to aid their laborous work to help bootcamp freshmen into the school’s cultures, a trustworthy and soft identity that exudes invitation was constructed, creating lasting memories for youth entering the community.

Brand Identity
Event Design

Family Seed

Family Seed is a clinic that aims to transform the fertility landscape by bridging the gap between donors, intended parents, and clinics through personalized, diverse, and transparent fertility solutions. With an emphasis on diversity, emotional connection, cultural sensitivity, and the highest ethical standards, Family Seed provides a comprehensive approach to egg and sperm donation. The identity crafted for the upcoming business is calming and inviting, while maintaing a clean and futuristic direction that aligns with their focus on technology.

Art Direction: Joel Gregorio
Initial concept created with the instruction and guidance of Yukiko Suzuki & Cy Foncesca

Brand Identity

Dig In Zine

A zine exploring Vietnam’s brief and not-too-short cuisine landscape through abstract illustrations and reminising writings. “Xơi Cơm” in Vietnamese means “dig in to eat rice”.

Editorial Design
Illustration

Nava Elmi
Immigration Law

Nava Elmi Immigration Law serves as a trusted guide for business leaders and entrepreneurs seeking to establish themselves in Canada. The identity aims for an official and authoritarian feel, maintaining a bespoke and professional quality to the team’s tailored and holistic services, evoking credibility for new businesses navigating the complexities of new opportunities and a better future in a new country.

Art Direction: Joel Gregorio
Designers: Cy Foncesca, Danni Nguyen

Brand Identity

Sylvanian Families
Brand Refresh

At its inception, the Sylvanian Families franchise has been about providing a sense of escapism to young children who live in urbanity and surrounded by busy life, towers, currencies, and devoided of nature. When the figurine line rolled out a refresh in the post-COVID time, the design is directed to pay homage to escapism, simplistic and nostalgia, as many youth have often push forward for a need for community and nature.

Not affiliated with Sylvanian Families.

Instructors: Ian Gregory (Identity), Robert Joel Cortez (Packaging)

Brand Identity
Packaging
Editorial Design

Boo!A Zine Full
Of Horror

Horror is a genre used to speak about social anxities, a form of subtle social commentary under layers of scary paints. Taken inspirations from 90s horror movies posters, dynamic typography, with a contrast of popping colors and simple readable and rigid body text, conveying the complex layers of the horror genre - astoundingly entertaining but sharp with its messages.

Art Direction: Danni Nguyen
Design: Danni Nguyen, Yen (Jena) Nguyen, Yasmin HomayouniYen (Jena) Nguyen

Editorial Design

Hanoi Bites

@hanoibites

Chef Ryan Tran channels his passion for crafting homey meals into a shop in the Waterworks. The kitchen produces Hanoian food with a focus on Banh Mi, bringing tastes from the ancient city to a grand Toronto. The identity includes street-inspired graphics and the custom workmark using corners and structures of rooftops and gate architecture.

Art Direction: Ryan Tran, Macy Nguyen
Designer: Danni Nguyen

Brand Identity
Signage Design

In Dreams I See
You Briefly

An exhibition showcasing Camelia Pham’s work, whose art transform self-doubts and confusion into colorful spiritual worlds, her love of fantasy acts as a powerful story-telling tool.

For the branding of the exhibit, we have chosen decorative details in her work, combine them with her most commonly used shades of the rainbow, emphasizing the light-hearted tone of the brand, representing the artist's vibrant perspective of the world.

Inspiration: Camelia Pham

Brand Identity
Editorial Design